Specify which psychiatry service the proposal covers

Begin with a practice-approved service list. Distinguish psychiatric evaluations, ongoing medication-management appointments and psychotherapy where actually offered. Identify in-person and telehealth formats, the jurisdictions served and the person authorized to approve public descriptions. Do not infer services or credentials from the word psychiatry alone.

Ask an agency to show how its proposed account structure reflects those differences. This does not require a separate campaign for every service. It requires an explanation of how budgets, destinations and inquiry routing will remain understandable. A mixed psychiatry-and-therapy group should know whether the proposal covers both service lines or only the part currently accepting appropriate inquiries.

Keep appointment capacity at the business level. The agency needs approved availability categories, not named schedules, appointment histories or access to clinical systems. Compare proposals against the same service brief so a narrower offer is not mistaken for a more economical equivalent.

Make prescribing-policy review a buying criterion

Google's healthcare and medicines policy restricts services related to online prescribing, dispensing and sale of prescription drugs. It also restricts prescription-drug terms in ads, landing pages and keywords. The United States section describes requirements for relevant telemedicine providers, including accreditation and Google certification.

Do not conclude that every psychiatrist, every telehealth visit or every psychiatric advertisement has identical certification requirements. The advertised service, destination, location and applicable policy category matter. Ask a prospective agency which current rule it believes applies, what remains uncertain and who must resolve that uncertainty before advertising begins.

A useful response identifies dependencies rather than promising approval. Clinical, legal and licensure questions remain with appropriately qualified reviewers. HMP does not offer certification, prescribing advice or guaranteed account approval. If a proposal depends on an unresolved eligibility question, clarify that dependency before accepting a campaign start commitment or paying for unrelated production work.

Compare focused advertising with a broader marketing bundle

Some providers sell paid media alongside websites, SEO, copywriting, intake support or other services. That can be a legitimate arrangement, but it is a different purchase from managing an agreed advertising account. A longer feature list is neither proof of value nor proof that every component is necessary.

Separate the work into included, excluded and requiring confirmation. Who maintains the public service page? Who approves medication-related language? Who handles a website correction? Who controls the appointment-request destination? If an agency relies on another supplier, identify that dependency instead of assuming the management fee covers the whole chain.

HMP's mental health marketing scope covers flat-fee advertising management. Its service page discusses approved psychiatry services within mental health marketing; acceptance of a particular prescribing or advertising scope must be confirmed separately. This educational comparison does not claim specialty experience, certification or universal eligibility. It is not a standalone website, SEO, branding or clinical-operations offer. Evaluate whether the actual advertising scope answers your purchasing need before comparing it with a broader bundle.

Ask what Google and Meta each contribute

A proposal should explain why a platform fits the approved service and current business question. Do not purchase two platforms simply because a package includes them. Search advertising and social advertising have different contexts, policies and management requirements; a psychiatry label does not establish that either is appropriate for every service.

Use the existing Google Ads guide for the shared account and reporting framework. In the psychiatry proposal, ask how the provider will separate relevant service intent from searches it should not pursue. Discuss administrative suitability in broad categories rather than sending identifiable inquiry examples.

An agency should also explain what it will not do. HMP excludes patient-list uploads, health-based remarketing and patient information in advertising pixels or URLs. Google's personalized-advertising policy imposes sensitive-interest restrictions; platform policy review is not a substitute for the practice's own privacy and professional review.

Price the same platform and location scope

HMP's published plans, checked November 7, 2026, list Solo at $500 per month with no setup fee for one platform. Starter is $1,250 per month plus a $1,500 one-time setup fee for Google or Meta management at one practice location. Growth and Group Practice are custom-quoted scopes. Advertising spend is additional and paid directly to the platform; HMP does not charge a percentage of that spend.

Those figures are not interchangeable psychiatry packages. Confirm the actual account, service and location responsibilities in writing. One-platform pricing does not cover both platforms by implication, and a custom quote is not a promise of unlimited clinical specialties, locations or implementation work.

Compare management, setup, media and outside dependencies separately. Ask what happens if the practice adds a prescriber, introduces a service or changes its lawful service area. A flat management fee still needs a defined change process; it does not make every future request an inclusion.

Evaluate measurement without importing clinical records

For psychiatry, a booked initial evaluation and an ongoing follow-up visit are different business activities. Ask what the proposed report counts as a distinct new-client booking, and how existing-patient activity will remain separate. Do not assume that a platform conversion identifies a new patient, an attended appointment or collected revenue.

The practice should perform identity-level checks internally and supply approved aggregates under agreed reporting rules. Distinguish gross bookings, cancellations, net bookings, attended appointments and paid appointments. Combine or withhold small categories where a breakdown could identify someone. The agency does not need patient names, diagnoses, medication lists or appointment-level exports to explain its reporting method.

Ask the provider to describe attribution limits too. A change in bookings may coincide with a clinician's availability, a service change or another referral source. A responsible proposal states what its evidence can and cannot support rather than translating a dashboard trend into guaranteed clinical or financial results.

Check where advertising ends and inquiry handling begins

A psychiatry marketing proposal may combine campaign work with telephone answering, follow-up or appointment coordination. If the practice is considering that kind of bundle, compare the administrative service separately. Ask whether the quoted provider actually supplies it, what the practice must staff and how the public invitation describes the next step. Advertising management alone should not be priced or presented as a substitute for the practice's intake operation.

This matters when evaluation requests and existing-patient medication questions reach the same public channel. The practice needs its own approved routing process; an agency should not improvise clinical triage, offer prescribing reassurance or inspect patient messages to prove lead quality. The purchasing test is whether responsibilities can be explained without giving marketing personnel clinical access.

Ask who approves statements about response availability, appointment type and payment arrangements. A promise of rapid contact is a service commitment, not decorative copy. Do not accept it on the practice's behalf unless the responsible team can support it. If a provider proposes scripts or staffing beyond advertising, identify the separate work and approvals instead of assuming those capabilities exist.

HMP's management plans do not imply receptionist staffing, clinical intake, medication-question handling or follow-up services. Keep those responsibilities with the practice or an appropriately engaged provider. That boundary lets you compare a focused advertising fee with a broader package honestly, without dismissing either model or buying administrative coverage that has not actually been offered.

Test the proposal with two purchasing scenarios

First, ask what changes if the practice advertises in-person evaluations today but later considers an online prescribing service. The answer should identify a fresh service, destination and policy review, not assume the original agreement automatically covers the new work. No clinical or legal determination should be improvised in a sales conversation.

Second, ask what happens if therapy capacity remains open while medication-management capacity closes. The answer should explain who approves scope or budget changes and how public wording is corrected. It should not require patient records or suggest that advertising should continue unchanged because a campaign is performing well on clicks.

Record the responses beside each proposal. These are editorial due-diligence questions, not a fixed HMP deliverable package. Their value is whether the provider makes responsibilities and unresolved decisions visible before the practice commits.

Choose a bounded next step

Choose the provider whose written scope matches the approved service, platform and information boundaries—not the provider promising the most patients or the fastest approval. If the main obstacle is a clinical, legal, certification or website issue, assign that work to an appropriate provider rather than assuming advertising management resolves it.

For an existing advertising-account question, request HMP's free ad-account audit. Describe the practice, platforms and business-level question only. The agreed review provides plain-language findings about available account information; scope and authorized access are confirmed separately.

An inquiry does not grant account access, authorize campaign changes, guarantee acceptance or commit the practice to paid management. Do not send patient information, clinical records, passwords or access codes through the form or chat. Implementation and ongoing management require their own agreement. A useful first decision is a clear boundary around the work, not a promise about the number of appointments it will produce.